This television PSA shows a mother rushing her child to the hospital but is stuck at a red light. The client wanted to convey a sense of urgency in their message in order to reduce the 844 cases of pertussis from the previous year in Washington State. Incorporating the facts and figures necessary to communicate the key message for a topic as important as pertussis was certainly a challenge to fit into 30 seconds.
As part of the Kalispel Tribe's economic impact campaign we ran a series of ads in local print publications that explained Kalispel culture. We wanted to show a face to the Kalispel name to compliment the business side of which the economic impact campaign was showing so much. These ads accomplished just that.
With the Ingenuit Web site copy, we strove for a more human voice amidst all of the techno-clatter. At times the voice has attitude to convey the personality of the business culture (and maybe for some entertainment value as well). In addition to writing the copy for the site, we also art directed the project. The design and copy of the Web site was used as a jumping off point for the final identity brochure.
After 25 years in the business, Rehfeldt Construction was looking for a new brand and image. We provided an aggressive nature to the copy that implies action and forward-thinking. The new industrial image and a straight-forward tagline -- "Think sharp. Build smart." -- accomplished their vision.
For Little Creek Casino, the challenge in writing and producing radio advertisements was cramming as much information as possible into 60 seconds without sounding like an auctioneer. We created entertaining copy that often rhymed or had small nuances and word use you don't often hear in radio advertisements. Careful attention was also paid to timing of the music with the copy.
Copywriting for a donor campaign can be a sensitive process. Working with the Spokane Parks Foundation marketing committee we crafted messages that would best reach target audiences and inspire action to give to the Foundation. The final donor kit also included success stories resulting from donations, brochures on how to give and a chronological listing of the improvements donations to the Foundation have made possible over the last five years.
